Team

Gareth joined the company in 2002 as a production operator at 18 and has since taken on senior roles in both purchasing and sales. As Sales Director, he prioritized building strong customer relationships, a value he continues to champion as Managing Director. Since his appointment in 2019, Gareth has driven a 20% growth each year, ensuring the company’s continued success.

Outside of work, Gareth enjoys playing chess and working on house renovations, where his attention to detail and problem-solving skills shine.

As Operations Director at ASL, Oliver plays a key role in driving efficiency and excellence across the organisation. With a focus on continuous improvement, he ensures ASL maintains its high operational standards while fostering a collaborative environment for all teams.

Outside of work, he enjoys spending time with his family, cheering on Bolton Wanderers, and following Formula One. An avid golfer and budding sourdough baker, he enjoys exploring new hobbies. A lover of adventure, his favourite holidays involve snowboarding, combining his love for the outdoors with a thrill for speed.

Gareth is a skilled sales professional with a deep understanding of cable assemblies and wiring harness manufacturing. With hands-on experience as a Wireman and Production Manager, he has firsthand knowledge of the challenges our customers face, making him a trusted and reliable partner.

Outside of work, Gareth loves exploring the beautiful UK countryside with his family, often taking on the challenge of hiking the nation’s tallest peaks. This year, he’s climbing Snowdon to raise funds for local children, giving them the chance to experience the joy of summer camp. Gareth is also passionate about giving back to his community, actively volunteering at his local church and participating in various community initiatives.

Damien is our longest-serving employee, with an impressive 25 years at Assembly Solutions. He began as a production operator in 1999 and has steadily advanced to his current role as Technical Manager. With his extensive expertise in automotive wiring, Damien’s technical and leadership skills have been pivotal in the successful delivery of some of our most complex projects.

To relax, Damien enjoys preparing delicious meals and experimenting with new recipes. He has a deep appreciation for the outdoors and cherishes spending time exploring nature with his family. In addition, Damien has a passion for Field Archery, which combines his love for precision and adventure.

John, our Sales Manager, joined the team in 2020, bringing over 40 years of industry experience. With a strong background in manufacturing and running his own electrical component distribution business, John is a true expert in cable assemblies and components. His extensive knowledge and expertise have been invaluable in supporting our customers and driving success across projects.

Outside of work, John is a dedicated Manchester City supporter who enjoys watching their matches with a pint of Guinness in hand. His enthusiasm for football reflects the same energy and passion he brings to his work every day.

Michael is a dedicated HR professional and CIPD Associate Member. Passionate about workplace well-being, he is also a certified Mental Health First Aider. With experience across tech, telecoms, hospitality, cybersecurity, and manufacturing, Michael plays a key role in supporting ASL’s growth.

Outside of work, Michael enjoys reading personal development books, playing chess to sharpen his strategic thinking, and giving back to the community through charity events. His commitment to growth, both professional and personal, fuels his drive to make a positive impact in and out of the workplace.

Rob is a dedicated and highly experienced member of the ASL team, with 23 years of service and an exceptional 22 years of perfect attendance. Starting as a production operator in 2003, Rob has been integral in driving operational efficiency through lean manufacturing and managing key machinery investments. As head of the engineering department, he ensures the smooth running of all machinery services and tooling calibrations.

Outside of work, Rob is an avid F1 fan and enjoys cheering on his daughter, Daisy, who is plays football for Blackburn Rovers U14’s Girls Academy.

Stephen is our Production Manager who brings a valuable wealth of knowledge and experience to the team with his 20+ years in the electronics industry built on his drive and passion for continuous improvement, waste elimination and streamlining processes. His broad operations knowledge will only strengthen ASL moving forward.  His role covers managing 23 cable assembly operators, overseeing build, quality, test & inspection.

When he isn’t busy on production, Stephen enjoys his running, playing football, cooking and downtime with his wife and young family.

Amanda is a qualified and experienced Accounts professional who has been a vital part of the ASL team for over 10 years. She oversees all financial transactions and ensures accurate monthly P&L reporting, supporting the company’s efficient financial operations. Her extensive expertise in accounting makes her a key contributor to the company’s success.

When Amanda isn’t focusing on finance, she enjoys nurturing her garden and creating a peaceful, beautiful home.

Susan is our Purchasing & Planning Manager here at ASL, where she is responsible for overseeing the supply chain and managing production planning. With 35 years of experience in purchasing, she ensures that pricing, quality, and delivery schedules meet commercial expectations, contributing to ASL’s success in maintaining a competitive edge in the industry.

Away from work, Susan loves to travel, enjoying discovering new destinations and cultures. She has also been practicing yoga for 37 years, finding balance and relaxation through this lifelong passion.

Gary brings 45 years of invaluable experience in the Electronics and Cable Assembly industry. Since joining us in 2017, his vast knowledge has greatly enhanced our ability to win new business, guiding customers through project design development while ensuring a smooth transition from engineering to production.

Gary is a devoted grandfather who enjoys hiking and rock climbing, embracing the challenges of the great outdoors. A lover of prog. rock music, he also finds joy in attending live performances.

Adam brings over seven years of experience to his role as Sales Estimator. With a strong focus on cost analysis and process optimisation, he plays a vital part in maintaining valued client relationships and helping secure new business opportunities. His deep understanding of cost structures and his ability to streamline processes make him a key asset to our team. Adam is also currently expanding his expertise through studies in Leadership & Management.

When he’s not at work, you’ll often find Adam competing in local English Pool leagues or following his favourite sports – Football, Basketball, Formula 1, and Darts. He also enjoys unwinding with friends at his local pub.

Carly joined ASL as a Production Operator in 2022. With over 10 years of sales experience back home in Hong Kong, Carly was the perfect fit to join our growing Sales Team in 2023. Carly is dedicated to providing outstanding service by managing customer orders with precision. She thrives on building relationships, visiting customers, and identifying additional service opportunities.

Carly is a passionate foodie, particularly fond of desserts and Japanese cuisine. In her free time she loves to experiment in the kitchen, cooking dishes from different global cuisines. Carly also enjoys traveling to new destinations with her daughters, creating lasting memories along the way.

Tom is our Key Account Manager, bringing over eight years of experience managing key client relationships across the Transport and Education sectors. He is highly skilled in strategic account management, with a proven track record in delivering tailored solutions, driving customer success, and ensuring client satisfaction.

Outside of work, Tom is an avid darts player and passionate Manchester United supporter, actively involved as a matchday steward. He also runs a local men’s football team and previously served as a semi-professional referee, developing strong decision-making and communication skills.

Sammy is our Sales and Marketing Executive, bringing over 10 years of business development experience. He collaborates closely with the sales team, playing a key role in driving the company’s growth. Known for his creativity, open-mindedness, and eagerness to learn, Sammy tackles challenges with fresh ideas and a positive outlook.

Originally from the vibrant city of Hong Kong, Sammy’s cheerful personality shines through his signature smile, inspired by the animations and comics of his childhood. In his free time, he enjoys playing football and unwinding by watching animations on the weekends.

Mia is originally from the beautiful North Wales. After 14 years as a dental nurse, she’s excited to start a new career in our sales team. Mia is great at building strong relationships and enjoys challenging herself professionally, thriving on the variety and sense of purpose her role brings.

Outside of work, Mia is a busy mum to two energetic boys, aged 5 and 9, who keep her on her toes. She loves the outdoors with her family—whether it’s playing football, exploring nature trails, or getting muddy in the garden. When she has some time to herself, she enjoys the gym, camping, and embracing the fun and chaos of family life.

Simon is a Strategic Buyer at ASL with a strong background in purchasing and supplier management. Simon is predominately responsible for identifying new suppliers and managing supplier relationships.

With a focus on quality and lead time, Simon works to secure the best value while maintaining a strong relationship.

Outside of work, Simon is a keen runner and an active member of a local running club, regularly taking on long-distance and ultra marathon events. He is also a Blackburn Rovers fan and enjoys following the football when he’s not out on the trails.