We are absolutely delighted to have reached 20 Years in business.
It all started in 1995 when Graham Balshaw, MD, created ASL from a small rented unit with a couple of work benches at Bolton Enterprise Centre.
20 years later, ASL has grown into a UK leading £3M turnover company, boasting a brand new large and spacious 32,000sqft factory named Terence House.
With a factory fully equipped with high tech fast automated machinery, ASL are set up for manufacture cable assemblies and wiring harness solutions.
ASL in more recent times has developed hybrid wiring systems for electrical and diesel vehicles and has set a target of a £10 million turnover by 2022.
At the age of 36, Graham was made redundant from an electronics firm but, with a degree in electronics and experience at firms including Philips, he decided to set up his own business making wiring harness, electrical wiring products and instrumentation panels from the unit at Bolton Enterprise Centre.
Graham added: “In my first year I had one day off, I was working everyday day, Saturday and Sunday, with just Christmas off, 70 plus hours a week. I think the statistics are out of people starting business 90% fail, only 10% survive more than three years. I was very determined I wouldn’t fail.”
ASL went from strength to strength moving to successively larger homes, including Gilnow Mill in Spa Road,
“People who run businesses that appear successful are always mindful of fact it is very hard to achieve it but very easy to lose it.”
His family also came on board with Anne, 54, now a Director, Gareth, 32, Sales Director, Sophie, 26, Marketing Manager, and Oliver, 22, Senior Buyer.
The new home was named in honour of Graham’s father Terrance who sadly passed two years ago and was “very enthusiastic and encouraging” of his son’s venture.
The family put their all into developing the purpose built factory but, despite growing sales growing by 20 per cent and an increased workforce of 35 to 50 last year, it was not an overnight success.
“The overheads had gone up and the turnover dropped a little bit. The business wasn’t making the money it needed, it was a scary time for a few months but it turned out well in the end.
Over the years ASL have attracted UK leading Bus Manufacturer Optare, who regularly purchase a wide range of wiring harness and wiring looms for their Hybrid Vehicles and Electric Vehicles.
Nuclear measurement manufacturer Canberra are also another UK leading company who ASL proudly manufacture for. Products include electrical control panels and cable assembly.
ASL also boast a host of business awards including being named Bolton Business of the Year 2014 and North West Manufacturing Business of the Year 2015.
As for the future, ASL is very much remaining a Bolton-based business, with Graham happy he has planted a solid foundation that see it through to a 30th anniversary.
The full article is also on our local news website.